Agenda

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Pre-Day
08 May 2017
Day 1
09 May 2017
Day 2
10 May 2017

Special Pre-Conference Workshop
Bring & Re-Write Your Capabilities: Hands-on Workshop to Create a Harder-Hitting Presentation

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Select the All Access Pass option when registering to join this session. If you're already registered, you can add it by calling 866.508.0523 (additional fee applies).

Hosted at Ogilvy New York, you’ll spend 3 1/2 hours working through this interactive training session. Be sure to bring your capabilities materials and be ready to be put to work.

Creating an effective capabilities presentation converts more business. And this workshop is about converting business.

You will begin by working through the latest best practices for positioning an agency – and effectively communicating that message in the form of a capabilities presentation.

We’ll continue through the Mirren approach, which places a direct focus on communicating the business value you create for clients. If the benefit of your work is not punching through, your impact will be minimal at best. And your conversion rate will be low.

You’ll then be put to work on crafting an evolved version of your capabilities. Step-by-step, you will walk through an audit and completely deconstruct your current version. And then, you’ll improve it. Be sure to bring your laptop.

In this hands-on workshop, you’ll learn how to:


  • Create one core framework that can be quickly customized for each individual prospect

  • Open with a bang and then hold the client the whole way through

  • Position your agency as truly unique by better addressing the client’s business (vs. just their brand)

  • Get the client to open up and discuss their core marketing and business challenges

  • Turn the “presentation” into a “fully interactive strategic working session"

  • Close in a way the client will not soon forget you

This is an ideal session for agency teams as you work together on creating – and presenting – a new version of your capabilities that converts more business.


Date: Monday, May 8
Time: 1:30 PM - 5:00 PM
Location: Ogilvy New York

Mirren Business Development
Norman Shaffer
Client Services Director
Mirren Business Development
Brent Hodgins
Managing Director

Pre-Conference Pub Night

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The conference will kick-off with our annual pub night. We invite you to mix and mingle with your fellow conference attendees. And for those of you traveling in, you’ll find this to be a warm welcome before the conference kicks off Tuesday morning.


Note: The Pre-Conference Pub Night is open to Standard and All Access Pass holders only.


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Date: Monday, May 8
Time: 7:00 PM
Location: Latitude Bar & Grill, 783 8th Ave (between 47th & 48th)

Keynote: On the Front Line of What’s Next

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Facebook
Michelle Klein
Marketing Director, North America

The 10-Week Pipeline:
Building a Systematic Proactive Prospecting Program (Part 1)

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Mirren Business Development
Brent Hodgins
Managing Director

Harvard Business Review Marketing Chief Panel: The Business Opportunities for Agencies

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Moderator
Harvard Business Review
Amy Bernstein
Editor
CitiFinancial
Linda Duncombe
Managing Director & Head of Growth, Chief Marketing Officer
Patagonia
Cory Bayers
Vice President, Global Marketing
Kate Spade & Company
Mary Renner Beech
EVP & Chief Marketing Officer
Delta Air Lines
Tim Mapes
Senior Vice President, Marketing

New Business Director Panel: Excelling as a New Business Lead

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MullenLowe
David Swaebe
SVP, Agency Communications / Business Development
Moderator
RPA
Tim Leake
SVP/ Chief Marketing Officer
R/GA
Stephen Larkin
Executive Director, Growth
Venables Bell & Partners
Christoph von Ruexleben
New Business Supervisor
Big Spaceship
Mary Lou Bunn
Senior Vice President, Marketing

The 10-Week Pipeline:
Building a Systematic Proactive Prospecting Program (Part 2)

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Mirren Business Development
Brent Hodgins
Managing Director

Case Study: A Client and Agency Share their Best Practices

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BBDO Worldwide
Paul Roebuck
EVP Worldwide Senior Business Director
Johnson & Johnson
Debra Bass
President, Global Marketing Services

New Business Writing: Converting the Written Questionnaire & RFP

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Mirren Business Development
Norman Shaffer
Client Services Director

NETWORKING LUNCH
Take a break, grab some bio fuel and meet more of your agency peers.

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Proactive Prospecting: New Tools & Approaches

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RPA
Tim Leake
SVP/ Chief Marketing Officer
MBMG
Zach Rosenberg
President
MDC Partners
Bob Kantor
EVP, Global Chief Marketing Officer
Moderator
Independent Consultant
Matt Weiss
Growth Expert
Havas
Laura Maness
CEO, Havas New York

Keynote: Disrupting the Disruptors: How to Counter the Attack on Our Business

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R/GA
Nick Law
Vice Chairman, Global Chief Creative Officer

Build a Prospecting Machine that Consistently Fuels Your Pipeline

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The Client Trends Defining Agency New Business

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Google
Stephanie Hofmann
Director, Agency Development
Publicis.Sapient Management Consulting
Tom Cramer
SVP/Partner
AKQA
Rachel Barek
General Manager
Moderator
AdAge
Nat Ives
Executive Editor
The Martin Agency
Matt Williams
Chief Executive Officer

Search Consultant Panel Discussion: Getting Your Power Back with Procurement

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Moderator
TBWA\Chiat\Day
Rob Schwartz
CEO
R3
Melissa Lea
US Managing Director
Roth Ryan Hayes
Dick Roth
Chairman
Ark Advisors
Ken Robinson
Founding Partner
Avidan Strategies
Avi Dan
Founder
AAR Partners
Lisa Colantuono
Co-President

NETWORKING BREAK
Meet our conference partners & learn more about how they can help you win more business.

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The Art & Science of Prospecting: How Technology, Data & Storytelling Can Fuel Agency Growth

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PR 20/20
Paul Roetzer
Founder & CEO

The Live Pitch Competition: Agencies Pitch Their Capabilities to the Search Consultants

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Moderator
Havas
Laura Maness
CEO, Havas New York
JUEL
Elizabeth Zea
Partner
External View Consulting Group
Russel Wohlwerth
Principal
JLB+Partners
Brian Goodall
General Manager

COCKTAIL RECEPTION
Join us and network with the Search Consultants and other attendees as we wrap up from the day’s sessions and connect over cocktails. Note that the cocktail reception is open to Standard and All Access passes only.

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Keynote: Reframe Your Business: Witness a Growth Strategy Inspired by Personal & Social Values

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charity: water
Scott Harrison
Founder & CEO

Fast Company Agency CEO Panel: Identifying Key Growth Strategies

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Moderator
Fast Company
Chuck Salter
Senior Editor
Deeplocal
Nathan Martin
Founder & CEO
Anomaly
Franke Rodriguez
Partner & CEO

The New Business Tools Report: The New Tools Your Agency Needs to Implement

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Mirren Business Development
Norman Shaffer
Client Services Director
RSW/US
Lee McKnight
Vice President of Sales

Strategic Innovation: Leveraging the Hyper-Personalized Marketing Funnel

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SharpSpring
Andrew Dod
Chief Marketing Officer

Growth Case Study (Jackman): Embracing Management Consulting to Reinvent the Agency Model

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Jackman Reinvents
Joe Jackman
CEO

New Business Tools & Productivity Hacks

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R/GA
Dave Edwards
SVP, Managing Director, Business Development
Moderator
Winmo
Dave Currie
CEO
Capital Numbers
Jason Dodd
US Country Head
Globality
Gabrielle Tenaglia
General Manager, Marketing
SpotRight
Brady Gadberry
Chief Product Officer
Deutsch
Maggie Connors
EVP, Head of Business Development

Improve Your Strategic Process: Turn Project-Based Clients into Long-Term Retainers

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Havas
Tatia Torrey
President & Chief Client Officer, Havas Chicago

NETWORKING LUNCH
Take a break, grab some bio fuel and meet more of your agency peers.

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Growth Case Study (Work & Co): How to Scale By Focusing on Client Retention

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Work & Co
Gene Liebel
Partner, Product
Work & Co
Mohan Ramaswamy
Partner, Strategy

Building a New Business CRM Platform

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Winmo
Dave Currie
CEO

Arming Your Strategic Horsepower with Today’s Key Consumer Trends

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Mintel
Stacy Bingle
Consumer Trend Strategist

Growth Case Study (Kobie Marketing): Driving Growth Through Data, Analytics, & Loyalty

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Kobie Marketing
Bram Hechtkopf
CEO

Turn Your Agency Website Into a Lead Generation Tool

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Mirren Business Development
Norman Shaffer
Client Services Director

New Business Research Planning: Crafting Effective Surveys & Interview Guides

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Mirren Business Development
Brent Hodgins
Managing Director

Keynote: Correlating Your Agency’s Work to Client Business Outcomes

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Mirren Business Development
Brent Hodgins
Managing Director

Conference Closed

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Pre-Day
08 May 2017
Day 1
09 May 2017
Day 2
10 May 2017
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