Before having founded Avidan Strategies, a marketing consulting firm that advises Advertisers on agency search, compensation, and scope of work, Avi spent 30+ years at the very top of the Advertising industry with leading global agencies in senior management positions in account management and business development, and as a board member.
Avi has served on the executive committee of Saatchi & Saatchi, as well as on the board of directors of Havas, where he was Global Executive Director. Havas was named Ad Age’s “Global Agency of the Year” during his tenure. As managing partner of Berlin, Cameron, United, he led it to become the fastest growing agency in America, and this agency too was named “Agency of the Year” by both Ad Age and Adweek.
He helped sell the agency to WPP and expand its offerings to 65 countries.
Prior to that he was an EVP, account management, at Y&R, overseeing its biggest integrated global account, Colgate-Palmolive, and managing a variety of P&G brands at D’Arcy (now Publicis).
Avi is a native of Israel, a former army officer, and a Columbia MBA. He is a regular contributor to Forbes.