As CEO of one of the fastest-growing companies in the Tampa Bay area, Bram’s leadership mantra is to continually define, redefine and evolve in order to attract and retain world-class clients and the innovative talent it requires to do so. He is driven by not only constantly innovating the proprietary technology that serves as the company’s differentiator but also the workplace and Kobie culture itself.
Bram’s focus is on unparalleled customer experience – whether with consumers of the brands Kobie manages, or with clients working directly with the Kobie team – day in, day out. Client services, operations, technology, creative, analytics—Kobie’s expert team members are focused on making clients successful and their program investments profitable.
Why recognizable name brands choose to work with Kobie goes beyond the company’s technology and innovative approach to marketing, to a sentiment encapsulated in their tagline: Experience Loyalty. Centered on delivering the best loyalty experience in the industry, this statement encompasses every interaction customers have with Kobie products and services. This includes optimizing every channel a brand engages in, with award-winning creative and ongoing marketing management – in their voice, with their look and per their guidelines, across diverse industries and targeting a wide range of audiences.
But, most importantly, Experiencing Loyalty is about how Kobie treats its team members, any company’s most-important asset. The company touts an enormously talented group of individuals, across a spectrum of skillsets, and Bram strives to create a culture that drives innovation, leadership, collaboration, stellar work and, of course – fun. It’s a large reason why clients love working with Kobie. For over 15 years, following in the footsteps Kobie’s founder, Jared Hechtkopf, Bram continues to not only meet but exceed his father’s vision and expectations.
Bram received his Bachelor of Business Administration degree with honors from the Goizueta Business School at Emory University with a concentration in Marketing and Information Technology. Today, in his role as CEO, he describes the excitement of Kobie’s continued growth as, “We’re growing so fast it’s like we’re building the car while we’re racing it! And I wouldn’t have it any other way.”