Cory Bayers

Vice President, Global Marketing

Cory Bayers

Vice President, Global Marketing

Biography

As Vice President of Global Marketing at Patagonia, the activist outdoor clothing company based in Ventura, Calif., Cory Bayers oversees all creative, marketing, public relations and brand communications efforts for the company – leading a global team responsible for customer engagement across product categories and directing campaigns involving the company’s environmental activism, supply chain responsibility efforts and other corporate initiatives.

Cory’s leadership has enabled Patagonia to increase its influence as an unconventional brand doing business to benefit people and the planet. Since joining Patagonia in early 2016, Cory has led the expansion of Patagonia’s award-winning film program, increased awareness of local environmental grants with the Black Friday 100% for the Planet campaign and helped maintain strong category growth in line with the company’s iconic mission: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Prior to joining Patagonia, Cory served as VP of Global Brand Creative for Lululemon Athletica and held Global Marketing roles for Helly Hansen ASA, based in Norway.

All sessions by Cory Bayers