Jonny Bauer is responsible for founding and developing the strategic function at Droga5, overseeing all brand, digital, media, innovation and performance marketing thinking for the agency. Jonny has assembled one of the most respected teams in the industry, which continues to play a pivotal role in the creative and business successes of Droga5.
Over a career that has crossed four continents (and several questionable haircuts), Jonny has helped produce some of the most influential, effective and innovative marketing of the past decade. His past successes include Puma, LVMH, New York City Department of Education, Prudential, Microsoft, Axe, Johnnie Walker and Dyson. Most recently, he has worked on Chase, Google, Under Armour, Hennessy, The Hillary Clinton presidential campaign and Sprint.
As a firm believer that brands should create marketing that people want, Jonny has led clients beyond traditional marketing and into content creation (programming, filmmaking, publishing), new product development, social causes and performance marketing often for the first time. He is passionate about marketing’s ability to provide opportunities for emerging, non-traditional creative talent (artists, writers, filmmakers, technologists). This commitment is reflected in the Vision Labs program, which Bauer originally conceived of as a way to both support and integrate such talent into the agency.
Jonny is widely recognized for his work, consistently doing well at the major strategic, effectiveness and creative awards shows. Droga5 has been awarded agency of the year 10 times in ten years. In 2011, Jonny was inducted into the American Advertising Federation’s Advertising Hall of Achievement. Under his leadership, Droga5 has been widely celebrated at the Jay Chiat and Effie Awards, as well as at the Cannes Festival of Creativity. In 2015, the Effie Awards named Droga5 its Most Effective Independent Marketing Agency.
Jonny lives in Brooklyn with his wife, Jill, two sons, Linus and Banks, and Marco the cat.