Not only does Lisa believe in “enduring partnerships that matter,” but she actively participates in creating them. Having consulted on and managed agency reviews including Aruba Tourism, Lee Jeans, Panera Bread and Subaru – just to name four of the numerous reviews she has conducted for clients in virtually every major industry over 17 years – Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant “whose unique perspective is highly valued,” Lisa counsels both marketers and communications agencies on their business and branding efforts.
In addition to her role as an agency search consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005, which has assisted hundreds of agencies with new business prospecting by putting science behind the art of new business. Access Confidential is the only comprehensive new business research tool developed by agency search consultants helping communications agencies to “prospect smart and avoid the pitch!”
Lisa also works with the academic world including Wharton’s Future of Advertising Program, as well as having taught as an adjunct advertising professor at NYIT for 16 years. Many of her articles on the subject of client/agency relations have been printed in industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. She recently entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including: 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.
Outside of her consulting career Lisa volunteers each year as a judge for the AAF National Advertising Student Competition, sharing her expertise to educate and motivate the next generation of communications professionals. Lisa, a trained pianist, also owns and markets a NAPPA award-winning CD entitled Classical Cradle on which she personally performs nine sets of lullaby medleys from Beethoven, Strauss, Brahms and other classical composers. Most of all, she adores being Aunt Lisa to her favorite little niece and nephew.