Winning is an all or nothing proposition.
Michael Goldberg is the Chief Executive Officer of Zimmerman, the leading retail growth machine in the country. At Zimmerman, Michael is responsible for leading the charge for growth in business, culture, talent, retail expertise, work quality and reputation. He loves winning, but he knows the only way an agency really wins is when the client wins first.
Michael has dedicated his professional life to driving business growth for clients. His success stems from understanding the power of an integrated idea and the belief that behind every brand is a business, and that it’s an agency’s job to grow both. In an industry intoxicated by what could be done, Michael is proud to lead an agency powered by what should be done. He knows it’s the surest way to secure a win for all.
Michael has worked with companies in virtually every sector of the retail industry as well as iconic brands Del Monte, Hershey’s, Hewlett- Packard, Microsoft, Target, Bombardier, Marriott and Carnival.
Although he’s worked on many Effie, Clio and Lion-winning initiatives, Michael finds nothing more rewarding than seeing a client grow. His personal life is dedicated to his four girls—his wife Barbara and his daughters Carly, Emily and Hannah—who are his oxygen.