As Vice Chairman, Global Chief Creative Officer, Nick guides R/GA’s strategic and creative vision. He partners with the agency’s senior clients to ensure that R/GA’s wide range of capabilities – business consulting, product and service design, and communications – are equally grounded in creativity, strategy, and technology.
Nick leads an increasingly diverse group of creatives including designers, copywriters, interaction designers, and creative technologists. From these disciplines, he curates and choreographs teams that collaborate on a variety of work, from mobile applications to TV spots and everything in between.
Since joining R/GA in 2001, Nick has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, and Google. During his tenure, R/GA has become one of the most awarded agencies in the world, winning every major creative accolade, including four Cannes Lion Grand Prix awards, a D&AD Black Pencil, and a GRANDY; and Adweek named R/GA Digital Agency of the Decade and Nike+ as Campaign of the Decade.
For over a decade, Nick has led the development of many of R/GA’s most innovative projects, including Nike+ Running, Nike+ FuelBand, and Beats Music for Beats by Dre. He has also sponsored the creation of cutting-edge R/GA capabilities such as the Prototype Studio and the hugely successful R/GA Accelerator.
Nick has been on every major award show jury (including being named Jury President for the Cannes Innovation Lions) and has twice been named in the Creativity 50, a list of the world’s most influential creative people. He is recognized as an industry thought leader and has been published globally.
Beginning his career as a designer in Sydney, Nick continued as an advertising art director in London, and transitioned to digital in the late ’90s after moving to New York. His range of experience across marketing disciplines and geographies is an important asset for R/GA as the agency broadens its offerings and opens offices all over the world.