Paul Marobella

Chairman & CEO, Havas Creative, US

Paul Marobella

Chairman & CEO, Havas Creative, US

Biography

Paul Marobella is the CEO of one of the largest global Havas Villages based in Chicago. The Havas Chicago group consists of over 500 people around North America within a micro-network of advertising and marketing agencies —all dedicated to becoming the most creative company in America with a laser focus on reinvigorating great American brands through cultural relevance. An executive for the modern marketing and data era, Paul brings meaningful disruption to his agency’s operating model; from organizational structure and hiring practices to agile content creation and new compensation models. With almost 25 years of in-the-trenches experience, Paul has fundamental knowledge of how digital, data, and social marketing are changing the way we understand and engage brands.

Paul’s obsession for how technology continues to evolve brand loyalty has fueled some of the most powerful brands in the world, including Nike, Microsoft, Home Depot, Motorola, IBM, Conagra Foods, Craftsman, Kenmore, Autozone, DISH Network, Citibank, Moen and many more. Many of the world’s top CMOs and CEOs rely on him for insight and guidance on where to bring their brand and marketing strategies. He’s won numerous awards, such as “Best and Brightest Strategist” from Advertising Age; and has led respected agencies such as Greco Ethridge Group, Wirestone, and Havas to win various “Agency of the Year” accolades.

He also leads strategy for Havas’ North American mergers and acquisitions team and the Global Data Strategy Council. Simultaneously, Paul is the North American head of CRM, the Chairman of the Chicago Blackhawks charity, and is on the board of the Inner-City Education program and Off The Street Club.

All sessions by Paul Marobella