Zach Rosenberg

President

Zach Rosenberg

President

Biography

Zach began his career 30+ years ago in account management on the full service agency side working at JWT, DDB and Chiat/Day. While at Chiat/Day in the early ‘90s, Zach was selected to be a part of Jay Chiat’s prestigious “Agency of the Future” task force, which helped to create the virtual office, a concept that was far ahead of its time.

After a decade on the creative agency side and foretelling a wave of media specialization, Zach joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business spanning multiple divisions of the company.

Zach joined Horizon in 2000 as EVP, General Manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. During Zach’s tenure, he helped catapult the agency into the largest privately held media services agency in the U.S.

Zach joined MBMG, a 13 year old agency as President in late 2015. MBMG is a full service media agency with experience in a wide range of categories including insurance, auto, retail, gaming and destination and is currently the 2nd largest buyer of national TV out of the West Coast. In the past year, Zach has spearheaded a reinvention of the agency and has raised its visibility through new business wins and key hires.

Zach was the recipient of thinkLA’s prestigious “Leader of the Year” award acknowledging creative media leadership, an award typically given to agency creative directors. Zach is an active board member of thinkLA, the largest non-profit association founded to promote LA as a network of creativity and innovation in media, marketing and advertising. Zach is a graduate of Pepperdine University and is a regular guest speaker in their advertising program. He frequently moderates industry panels and authors articles covering various marketplace issues and trends.

All sessions by Zach Rosenberg