The New Client CMO Priorities & How Your Agency Can Capitalize
Jay Wilson of Gartner opening Keynote at Mirren Live, May 20, 2021
In this keynote, Jay revealed Gartner’s latest research that outlines where client-side CMOs are now placing their bets, the challenges they’ll face in achieving their goals, and how they view their agency relationships. This Keynote included a look at marketing budget trends, the CMO’s strategic priorities for 2021 and beyond, and where agencies can serve as indispensable strategic partners.
Please note that due to copyright reasons, Jay’s session was not recorded and provided for playback. This has allowed him to provide deeper insight during the session. His presentation is provided below (just click on the image to open).
Jay B. Wilson
Vice President, Research