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Special Pre-Conference Workshop
Bring & Re-Write a Final Pitch Presentation: Create Harder-Hitting Presentations That Convert More Business

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Select the All Access Pass option when registering to join this session. If you're already registered, you can add it by calling 866.508.0523 (additional fee applies).

Hosted at R/GA, you’ll spend 4 hours working through this interactive workshop. Be sure to bring a past pitch presentation – and be ready to be put to work.

More effective pitch presentations convert more business. And this workshop is about converting business.

WORKSHOP PART ONE:

Exclusive Small Group Session with Lisa Colantuono of AAR Partners

Search Consultants work with hundreds of agencies every year on their new business pitches. They also work closely with clients to best understand exactly what the competing agencies need to provide.

In this interactive session, Lisa will provide some of the most insightful pitch presentation lessons based on what she sees with the best agencies in the business. You will have the opportunity to meet her and ask questions throughout the session.

WORKSHOP PART TWO:

Workshop Objectives
Transform your pitch (and client) presentations into dynamic, hard-hitting experiences that convert more business – then scale this method across your entire agency.

  • Establish a better focus on the client’s business objectives.

  • Make your presentations more engaging by applying the plots, energy flow and rhythm of storytelling.

  • Better content also improves presentations skills – meaning your teams will better command the room.

  • You will establish a completely evolved approach to deck writing.

Participants will have the opportunity to interact with Mirren New Business Specialists, providing personalized instruction and feedback.

Who Should Attend
Bring those involved in the presentation development process:

  • Pitch team members

  • Account team members (as the principles directly apply to client presentations)

  • Multiple attendees from an agency can collaborate during the session

Receive Mirren’s Pitch Deck Writing Kit
You will receive a suite of pitch deck writing tools to take back to your agency. This kit builds on the workshop learning and provides a set of tools that will accelerate the deck writing process for all future pitch and client presentations.

Workshop Details
Step-by-step, you will audit and completely deconstruct your current approach. And then, you’ll rebuild it.

Based on Mirren’s training with the best agencies in the business, in this hands-on workshop you’ll learn how to:

  • Create one core deck framework, customized to your agency, that can be quickly adapted for each individual prospect and client.

  • Leverage this deck framework to more quickly write your decks across the entire agency (no more reinventing the wheel).

  • Position your agency as truly unique by better addressing the client’s business objectives (vs. just the type of work you provide).

  • Use engagement tactics that hook the client at the start of the pitch, foreshadow the strong thinking to come, set the stage for a memorable pitch experience, and close in a way the client will not soon forget.

  • Apply best practices in electronic and non-electronic room theater and visual aids to create strong communication and showcase all critical agency thinking.

  • More effectively cast your presentation teams – and ultimately, improve their effectiveness by having them better command the room.

  • Ensure your team better reads the room and addresses tough client questions, including who should answer and in what manner.

This is an ideal session for agency teams as you work together on creating a new version of your pitch presentation that converts more business.

Date: Monday, May 7
Time: 1:30 PM - 5:30 PM
Location: R/GA

Pre-Conference Pub Night

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The conference will kick-off with our annual pub night. We invite you to mix and mingle with your fellow conference attendees. And for those of you traveling in, you’ll find this to be a warm welcome before the conference kicks off Tuesday morning.


Note: The Pre-Conference Pub Night is open to Standard and All Access Pass holders only.


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Date: Monday, May 8
Time: 7:00 PM
Location: Latitude Bar & Grill, 783 8th Ave (between 47th & 48th)

Keynote: Steal Your Own Business Before Someone Else Does

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72andSunny
Matt Jarvis
Chief Executive Officer, Partner

Harvard Business Review Marketing Chief Panel: The Business Opportunity for Agencies

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Moderator
Harvard Business Review
Amy Bernstein
Editor
Anheuser-Busch
Marcel Marcondes
Chief Marketing Officer, U.S.
Diageo
James Thompson
Chief Marketing & Innovation Officer
Under Armour
Adrienne Lofton
SVP, Global Brand Management

Building an Organic Growth Engine Inside Your Agency

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R/GA
Stephen Larkin
Executive Director, Growth

New Business Director Panel: Excelling as a New Business Lead

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Moderator
Mirren Business Development
Laurie Coots
Director, Agency Growth Strategy
Droga5
Maximilian Kislevitz
Head of Business Development
TBWA\Worldwide
Kyla Jacobs
Global Chief Marketing Officer
SapientRazorfish
Melissa Dorko
VP & North American Business Development Lead
Edelman
Danielle Clark
Managing Director, U.S. Strategic Business Development
360i
Abbey Klaassen
President, New York

Fast Company Large Agency Panel: Identifying Key Growth Strategies

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Moderator
Fast Company
Chuck Salter
Editorial Director
SapientRazorfish
Chris Hall
CEO, North America
VML
Eric Campbell
President
McCann New York
Devika Bulchandani
President
Ogilvy
Lou Aversano
Chief Executive Officer

Creating a Culture of Systematic Organic Growth

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Mirren Business Development
Brent Hodgins
Managing Director
Mirren Business Development
Joe Mattson
Director, Agency Growth Strategy

The Systems We’re Building to Drive New Business Efficiency

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Huge
Matt Weiss
Managing Director, Strategic Growth
Huge
Andi Cross
Business Development Operations

NETWORKING LUNCH
Take a break, grab some bio fuel and meet more of your agency peers.

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Ad Age CEO Panel: The Competitive Advantage of Smaller Agencies

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Moderator
Ad Age
Nat Ives
Executive Editor
Joan
Lisa Clunie
Co-Founder & Chief Executive Officer
Circus Maximus
Ryan Kutscher
Founder & Creative Director
Partners in Crime
Stephen Goldblatt
Founder & Creative Director
Fortnight Collective
Andy Nathan
Founder & CEO
The Engine is Red
Chris Denny
Founder, President

Keynote: New Business: It’s the Problem – Not the Solution

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Anomaly
Franke Rodriguez
Partner / CEO (NYC and Toronto)

Leveraging Seven Principles from the Evergreen Movement: Building a Business that is Profitable and Meaningful

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GYK Antler
Travis York
President & CEO

How We’re Building Consistent Organic Growth

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AKQA
Rachel Barek
General Manager

The New Business Tools Report: The New Tools Your Agency Needs to Implement

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R/GA
Harris Baum
Business Development Manager
Barkley
Jason Parks
EVP/Managing Director
Parallel-49
Michael Hunter
EVP Marketing & Business Development
MediaRadar
Todd Krizelman
CEO and Co-Founder
Mirren Business Development
Nadine Tull
Director, Agency Growth Strategy
RSW/US
Lee McKnight
Vice President of Sales

NETWORKING BREAK
Meet our conference partners & learn more about how they can help you win more business.

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The New Live Pitch Competition: Agencies Pitch the Search Consultants

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Moderator
Mirren Business Development
Laurie Coots
Director, Agency Growth Strategy
External View Consulting Group
Russel Wohlwerth
Principal
JUEL
Elizabeth Zea
Partner
SelectResources
Dan Orsborn
Senior Partner

The Tipping Point – Arming Your Organic Growth Engine with the Key Consumer Trends

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Mintel
Stacy Bingle
Consumer Trend Strategist

Search Consultant Panel Discussion: The Best Practices of the Best Agencies

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Moderator
The Wall Street Journal
Alexandra Bruell
Senior Reporter
SelectResources
Ron Harrison
Senior Partner
Joanne Davis Consulting
Joanne Davis
President
R3
Melissa Lea
US Managing Director
Ark Advisors
Ann Billock
Founding Partner

The New Live Pitch Competition: Agencies Pitch the Search Consultants (continued)

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Moderator
Mirren Business Development
Laurie Coots
Director, Agency Growth Strategy
External View Consulting Group
Russel Wohlwerth
Principal
JUEL
Elizabeth Zea
Partner
SelectResources
Dan Orsborn
Senior Partner

The Next Generation of Search Consultants: The Change Ahead for Agencies

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Moderator
TBWA\Chiat\Day New York
Rob Schwartz
CEO
Pile and Company
Meghan McDonnell
President, Pile Consulting
AAR Partners
Lisa Colantuono
Co-President
Ark Advisors
Ken Robinson
Founding Partner
Roth Ryan Hayes
Chris Hayes
Partner

Building a New Business Infrastructure: Staffing & Resources

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Mirren Business Development
Nadine Tull
Director, Agency Growth Strategy
Mirren Business Development
Joe Mattson
Director, Agency Growth Strategy

COCKTAIL RECEPTION
Join us and network with the Search Consultants and other attendees as we wrap up from the day’s sessions and connect over cocktails. Note that the cocktail reception is open to Standard and All Access passes only.

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Keynote: Building Your Business By Creating Dedicated Clients

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Former NBA Star
Brian Grant
Founder, Brian Grant Foundation

Auditing & Benchmarking Your Agency’s Pitch Effectiveness

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Mirren Business Development
Brent Hodgins
Managing Director

Hacking Agency Compensation & The Quest for More Money

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Anomaly
Jason DeLand
Founding Partner & Joint Global CEO

Negotiation Strategies for Dealing with Clients & Procurement

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Scotwork
Sandy Sbarra
Procurement Executive & Negotiation Expert
Scotwork
Brian Buck
Marketing Executive & Negotiation Expert

Steal Share to Steal Business: Aggressively Winning More Reviews

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Zimmerman Advertising
Michael Goldberg
Chief Executive Officer

Agency Compensation: The Issues & Changes to Prepare for Now

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JLB+Partners
David Beals
President/CEO

The Overlooked Revenue Growth Opportunity

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Farmer & Company
Michael Farmer
Chairman & CEO

NETWORKING LUNCH
Take a break, grab some bio fuel and meet more of your agency peers.

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The Power of Design in Persuasion

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Deutsch
Maggie Connors
EVP, Head of Business Development
Deutsch
Vinney Tecchio
New Business Creative Director

Keynote: In a World of Data & Analytics, What is the New Role of Creativity?

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Wieden+Kennedy
Karl Lieberman
Executive Creative Director

Hacks For Beating Bigger Agencies

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Mirren Business Development
Brent Hodgins
Managing Director

Stop Chasing Revenue, Start Chasing Profit: Trade Your Rate Card for a Pricing Stack

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Ignition Consulting Group
Tim Williams
Founding Partner

Keynote: Agency Innovation & New Revenue Streams: Moving Beyond The Pitch

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Deutsch
Mike Sheldon
Chairman & CEO, North America

Conference Closed

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Pre-Day
07 May 2018
Day 1
08 May 2018
Day 2
09 May 2018
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