In her role, Khartoon is responsible for overseeing TikTok’s relationships with Global Agency Holding Companies, and designing strategic partnerships with the world’s largest brands.
Khartoon joins TikTok with 20 years experience in Marketing, Media, and Tech. Prior to joining, Khartoon was the Global Head of Verticals at Spotify where she launched and oversaw global strategies and partnerships that drove exponential platform growth.
Khartoon also served as Chief Marketing Officer at MDC Media Partners, and Managing Director at MediaCom North America where she was instrumental in scaling both companies to “Agency of the Year”.
Khartoon credits that success to transformative go-to-market strategies for brands like ABInBev, AMEX, eBay, and PepsiCo, among others. Khartoon cut her teeth at BBDO, Ogilvy & Mather, and Grey Worldwide, and has been recognized by AdAge’s elite “40 Under 40” and AdWeek’s “Top 50” lists.
Khartoon has an executive education from The Wharton School and a B.A. from the University of Rochester. She is a marathoner and triathlete, and lives in NYC with her husband and three rescued cats.