Darren “Daz” McColl

Chief Brand & Marketing Strategy Officer

Darren “Daz” McColl

Chief Brand & Marketing Strategy Officer

Biography

As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is a co-author of the New York Times best seller Storyscaping; Stop creating ads, start creating worlds.

He is currently responsible for driving the value and effectiveness of all “Marketing Engagement” services including; Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. Additionally, he leads our strategic organizational pillar of “Marketing Modernization” – a team dedicated to the evolution of marketing for the current tech enabled world.

Over the span of almost 30 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation of organizations through modern marketing practices that drive optimal efficiency and effectiveness.