James Thompson is the Chief Marketing and Innovation Officer for Diageo North America. He oversees all aspects of Diageo’s marketing and innovation capabilities across the United States and Canada and is a member of Diageo North America’s Executive team.
James is passionate about using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big ideas is central to all business activity. He believes that giving people freedom and support to pursue what excites them within a clear guiding framework can create magic for a business.
James assumed his current role in August 2015. He has worked for Diageo since 1994 in a variety of roles including Global Managing Director for Diageo Reserve; President – Guinness Canada; Senior Vice President Priority Brands, Diageo North America; and President – Global Marketing, Vodka, Rum and Ready-to-Drink categories. Before joining Diageo, James worked for Unilever for ten years in UK, US and Europe-based roles.
James holds a Master of Arts and a Bachelor of Arts from University of Oxford, St. Anne’s College.