Marcel Marcondes is the U.S. Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of brands, including Bud Light, Budweiser, Michelob ULTRA and more.
A 13-year veteran of ABInBev, Marcel has spent his career at the company working to connect its beers to people and culture. Prior to his U.S. leadership role, Marcel was Vice President of global brands and growth development platforms where he managed international expansion. Prior to that, Marcel led marketing for Brahma, Antarctica and Skol in Brazil. During this time he transformed the Skol brand to make it the largest-selling beer in Brazil.
Before joining ABInBev in 2005, Marcel spent seven years in brand management at Unilever. Marcel has a master’s degree in business administration from the Business School São Paulo. He resides in New York with his wife Denise and three children.