Tim Mapes is Senior Vice President – Marketing for Delta Air Lines responsible for the airline’s global brand, product development, SkyMiles loyalty program, distribution, and all related marketing, advertising and promotional activities including community affairs.
Previously at Delta, Tim served as vice president – Marketing where he was responsible for the strategic direction and execution of the global Delta brand. This included all advertising efforts, sponsorship relationships, promotional and event marketing programs, internal cultural transformation efforts, and online brand activation. Prior to that role, Mapes was vice president and chief marketing officer for Song, Delta’s award-winning, low-cost division that was named one of the top three U.S. airline brands by the readers of both Condé Nast Traveler and Travel + Leisure.
Tim’s background includes 28 years of agency and client-side experience including various leadership positions held at Omnicom’s BBDO, and Bozell, Jacobs, Kenyon & Eckhardt. He has been inducted to the Hall of Achievement by the American Advertising Federation, recognized as one of the country’s “top innovative marketers” by Advertising Age, and named one of Marketing’s “Rising Stars” by Baume & Mercier and Forbes magazine.
Tim is a graduate of the University of Georgia where he also serves on the Advisory Board of the Grady College of Mass Communication.